GSA Schedule Marketing & Federal Capture Management Services
(MCM 360°)
Most companies win their GSA Multiple Award Schedule contract and then wait. Agencies don’t come looking for you. RMC’s Marketing & Capture Management Support (MCM 360°) turns your contract into a consistent source of federal revenue and extends your reach into state and local opportunities where your capabilities fit.
300+
firms assisted with GSA Schedule capture and marketing
$1B+
in task order awards secured for our clients
2009
helping federal contractors win since
98%
client retention rate, our services deliver real results
ISO 9001:2015 Certified
GSA MAS Schedule Holder
SBDC Affiliation since 2020
SCORE Affiliation since 2007
Having a GSA Schedule Is Step One. Winning Business Is Step Two.
The General Services Administration is clear about this: once you have a MAS contract, marketing it is your responsibility. GSA won’t market your contract for you.
That means reaching the right contracting officers, positioning your firm before RFPs are released, and responding competitively when opportunities arrive. For most small and mid-size businesses, that’s a full-time job on top of running the company.
That’s exactly what our MCM 360° is built to do.
Win More Government Contracts with Strategic Capture Management Support
MCM 360° is RMC’s end-to-end federal marketing and capture management service for GSA Schedule holders. We act as your outsourced federal business development team — researching opportunities, building agency relationships, qualifying your pipeline, and driving proposals so your GSA Schedule generates real revenue.
We also support pursuits beyond GSA when they align with your strategy: other contract vehicles, state and local opportunities, and prime/sub teaming arrangements.
Since 2009, we’ve helped 300+ firms turn dormant GSA Schedules into active federal pipelines, resulting in over $1 billion in task order awards to RMC clients.
Our GSA Schedule Marketing & Federal Capture Management Services
Market Research & Opportunity Identification
We don’t guess at opportunities. We dig into federal agency spending data, procurement forecasts, and contracting histories to identify exactly which agencies are buying what you sell — and who the right people are inside those agencies.
- ✓Identify high-probability contract opportunities aligned to your capabilities
- ✓Map program offices and contracting personnel at target agencies
- ✓Analyze spending patterns using USASpending.gov, GSA eBuy, and federal procurement data
- ✓Research forecasted opportunities, active solicitations, and contract vehicles
- ✓Surface relevant state and local opportunities when they fit your strategy
- ✓Prioritize pursuits so your time and resources go where ROI is highest
Pipeline Management & Bid/No-Bid Analysis
Not every opportunity is worth pursuing. A qualified pipeline beats a long list of bid alerts every time. We evaluate each opportunity against the factors that actually predict a win:
- ✓Scope alignment
- ✓Eligibility requirements
- ✓Past performance needs
- ✓Contract size
- ✓Competition
- ✓Proposal effort
- ✓Timeline
- ✓Probability of win
You get a clear bid/no-bid recommendation on every opportunity and a pipeline of pursuits worth your time.
Capture Strategy & Agency Relationship Building
Federal agencies form preferences long before an RFP hits. The firms that win are the ones already known to decision-makers. We build those relationships on your behalf.
- ✓Connect your firm with agency contracting officers and program managers
- ✓Identify decision-makers at target agencies
- ✓Position your capabilities before solicitations are released
- ✓Develop and execute targeted outreach to small business offices and agency stakeholders
- ✓Attend industry days and matchmaking events as your representative
- ✓Move you from reactive bidding to proactive opportunity pursuit
Teaming Partner Identification
When an opportunity requires additional qualifications, geographic coverage, past performance, or technical capabilities you don’t have in-house, we help identify the right teaming partners.
- ✓Identify potential primes when you’re better positioned as a subcontractor
- ✓Identify potential subcontractors when you’re pursuing a prime role
- ✓Support teaming on opportunities that require complementary capabilities
Federal Marketing Strategy
Generic capability statements don’t win federal business. We build a tailored marketing strategy around your specific strengths, your target agencies’ actual needs, and the language federal buyers respond to.
- ✓Develop a federal-focused capability statement and marketing collateral
- ✓Craft messaging tied to agency missions and priorities
- ✓Optimize your GSA Advantage! listings and eLibrary profile for visibility
- ✓Create a repeatable outreach cadence that keeps your firm front of mind
Proposal Development & Submission Support
When RFPs and RFQs come through GSA eBuy or directly from agencies, you need to respond competitively and compliantly. We support the full proposal process:
- ✓Daily GSA eBuy monitoring across your SINs
- ✓Proposal writing and proposal management
- ✓Compliance review
- ✓Pricing and cost narrative support
- ✓Submission coordination and final document preparation
- ✓Post-award follow-up
Reporting & Client Communication
You always have visibility into what’s happening. Clients receive regular updates on opportunity research, pipeline activity, outreach efforts, and recommended next steps — so MCM 360° feels like an extension of your team, not a black box.
Why Federal Contractors Choose Us
RMC isn’t just a consulting firm advising you from the sidelines. We hold our own active GSA MAS contract, which means we operate in the same federal marketplace we’re helping you navigate. We’re ISO 9001:2015 certified, and we’ve been doing this since 2009.
300+
firms assisted
$1B+
in task order awards to RMC clients
2009
active since
ISO
9001:2015 certified
GSA
MAS Contract
GS-00F-171DA
Who Our GSA Schedule Marketing & Federal Capture Management Services Are For
GSA Schedule holders generating little to no federal revenue from their contract
Businesses pursuing a MAS contract who want a federal marketing plan ready at award
Small and mid-size firms without in-house federal business development expertise
Companies with other contract vehicles that need help generating ROI
Government contractors looking for federal, state, or local bid opportunities
Firms without a full internal BD or proposal team
Contractors who need structured capture management and business development support
What Our Clients Say
“RMC assisted us with acquiring our GSA Schedule in 2013 by expertly analyzing our sales practices and advising us on how to position our services with the government. Since that time, they have managed our Professional Services Schedule and taking all of the administrative burden off of our shoulders. They have also assisted us with marketing our Schedule, resulting to three sizable contract awards.”
I wouldn’t hesitate giving Road Map a call! They will show you the way!
“We contracted with Road Map Consulting to assist us with our GSA Schedule 70 contract initiation. They provided expert and friendly service to our firm. It was obvious that Road Map Consulting was very experienced with the process and they provided prompt and reliable work in expediting our contract. We will definitely use them again when we need further GSA contract work.”
“Road Map took the pain and bureaucratic labyrinth out of doing business with the Federal Government. They expedited our 8(a) application and GSA schedule and saved processing time by a year or more. Not only are they smart at what they do but, they are professional and a pleasure to work with, regarding government business. They are part of my business arsenal when working with the Feds.”
Ready to Put Your GSA Schedule to Work?
Schedule a free consultation with RMC. We’ll review your current GSA contract, identify your best federal opportunities, and walk you through exactly how MCM 360° can build your federal pipeline.
Frequently Asked Questions
What is GSA Schedule marketing?+
GSA Schedule marketing is the process of actively promoting your MAS contract to federal agencies: identifying the right opportunities, reaching contracting officers and program managers, and positioning your firm to win business through your GSA Schedule. It matters because simply holding a GSA contract doesn’t guarantee revenue. MCM 360° handles the entire process on your behalf.
What’s included in capture management services?+
Capture management covers everything that happens before a proposal: identifying opportunities, qualifying them through bid/no-bid analysis, researching the agency, building relationships with decision-makers, and positioning your firm before the RFP is released. MCM 360° includes full capture support alongside proposal development.
Do I need to already have a GSA Schedule to use MCM 360°?+
Not necessarily. If you’re in the process of pursuing your MAS contract, we can begin developing your federal marketing strategy now so you’re ready to generate business the moment your contract is awarded.
How does bid/no-bid analysis work?+
We evaluate each opportunity against scope alignment, eligibility requirements, past performance needs, contract size, competition, proposal effort, timeline, and probability of win. You get a clear recommendation backed by data, not a generic bid alert, so your team only spends time on pursuits worth chasing.
How is MCM 360° different from just managing my GSA contract?+
Contract management keeps your GSA Schedule compliant and up to date. MCM 360° goes further — it actively markets your contract, builds agency relationships, identifies opportunities, and drives proposal submissions. It’s the difference between having a contract on file and having a contract that wins business.
Can MCM 360° help with state and local contracts?+
Yes. While our core focus is federal and GSA Schedule opportunities, MCM 360° supports state and local pursuits when they align with your capabilities and growth strategy.
GSA Schedule Contract # GS- 00F-171DA
- SIN 611512 - Integrated Consulting Services
- SIN 611430 - Training Services: Instructor Led Training, Web Based Training
- SIN 541611 - Acquisition Management Support
- SIN 541611 - Integrated Business Program Support Services
- SIN 54151S - Information Technology Professional Services
State funded grants to assist small business with professional proposal preparation in these areas:
- GSA Schedule Proposal Support
- Department of Defense and Department of Homeland Security
- Federal Government Marketing Assistance
ISO 9001-2015 Certified
ISO 9001 is defined as the international standard that specifies requirements for a Quality Management System (QMS). Organizations use the standard to demonstrate the ability to consistently provide quality products and services that meet customer and regulatory requirements. Road Map Consulting’s applications comply with ISO 9001 requirements.
